- Growth Ghost
- Posts
- Your job has an expiration date.
Reid Hoffman said something that should wake every employee from their morning fog.
The founder of LinkedIn (the guy who literally built the platform you post your resume) predicts the traditional 9-to-5 job will be extinct by 2034.
Dead. Gone. 6 feet under.
Now, before you dismiss this as some tech billionaire's fever dream, consider this:
The man who revolutionized professional networking once might just understand where work is headed better than your HR department does.
Here's what he sees coming.
The New World Order (But Not Illuminati Type Sh*t)
Instead of grinding away for 1 employer who "values" you until the next round of layoffs…
You'll work with multiple clients who actually pay for your expertise.
Think of it like this:
Your current job treats you like a factory worker on an assembly line.
Replaceable.
Disposable.
A line item on a spreadsheet labeled "expenses."
The future?
You become a specialized surgeon.
A strategic asset people compete to work with.
But here's the catch… and this is where most people will get left behind:
Your social media becomes your resume.
Reid says building your personal brand is one of the most important things you can do.
The Numbers Don't Lie (Even If Your Boss Does)
Let's talk about the opportunity sitting right in front of your face:
Twitter has over 600 million users.
LinkedIn crossed 1 billion users.
Instagram hit 2 billion user.
These aren't just "social media platforms" anymore.
They're the world's largest job boards. Networking events. Sales funnels.
And as these platforms grow, something interesting happens…
A massive gap opens up.
The Problem Nobody's Talking About
Here's what I'm seeing:
Entrepreneurs, executives, and coaches need to build their personal brands to attract clients
They don't have time to create content (they're too busy running their businesses).
Most don't have the expertise to create content that actually works.
They're stuck.
They know they should be posting.
They know content is crucial.
But between running their business, managing their team, and trying to have a life…
Creating 5 posts a week feels impossible.
That's where you come in…
Welcome to the Age of AI Ghostwriting
AI ghostwriting is exactly what it sounds like:
Using AI tools to create content that grows your clients' personal brands.
And people are paying $3K–$5K per month. Per client.
The beautiful part? It's stupidly simple:
Step 1: Interview your client once a month (usually 60-90 minutes).
Step 2: Ask them about their story, expertise, and insights.
Step 3: Transcribe the call with Fathom AI.
Step 4: Upload the transcription to ChatGPT.
Step 5: Use AI prompts to transform the interview into content.
Step 6: Make final edits and schedule everything.
The client essentially writes the content during the interview.
You're not some magical wordsmith pulling ideas from thin air.
You're a conductor. The client provides the music (their expertise), the AI handles the arrangement, and you fine-tune the final performance.
Your real job is 3 things:
Ask the right questions during interviews.
Enter the right prompts into AI.
Make final edits that capture the client's voice.
That's it.
No fancy copywriting degree required. No 10 years of experience. No connections at The New York Times.
So WTF Do You Do?
So what do you do with this information?
Learn AI. Not in some vague "I should understand technology" way. I mean actually sit down and master the tools. ChatGPT. Claude. Fathom. Become fluent.
Build your personal brand. Start posting. Even if it feels awkward. Even if your first posts suck. You can't help clients grow their brands if you haven't grown your own first.
Find a way to leverage both. The magic happens when you combine your AI skills with your personal brand. That's your unfair advantage.
Dedicate 1 year to this.
Not half-assed. Not "when I have time." Actually commit.
1 year of focused execution will set you up for the next 10.
Your Canadian friend,
Dakota “All In On AI” Robertson
P.S.
If you wanna a simple breakdown of how to use AI…
I made a YouTube video showing you how to ideate 3 months of content with ChatGPT.
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