Why AI will replace most writers.

I hope AI replaces more writers.

Because 80% of them deserve it.

And if that pisses you off?

Good.

Because if a robot can replace you, you were never a writer.

You were a spellchecker in a meat suit.

What Actually Happened

3 years ago, writers could charge $500 for a blog post.

Today? ChatGPT spits one out in 10 seconds for free.

My toaster has more job security than most copywriters.

(And I don’t even own a toaster.)

"But... but... the SOUL of writing!"

Sir, you write SaaS descriptions for $75. You're not Hemingway. Sit down.

AI didn't kill writing.

It just exposed the writers who were never valuable in the first place.

Because most “writers” are just copy/pasting quotes or using generic-ass templates without thinking.

Writers Don’t Get Paid To Write

I've made 100s of thousands from ghostwriting.

But my clients don’t pay me to write.

They pay me to think.

But most writers can't comprehend this because they're too busy polishing their LinkedIn bio to say "Wordsmith | Storyteller | Creative Maven" like they're applying to f*cking Hogwarts.

Writing is the OUTPUT. Thinking is the SKILL.

So when I work with ghostwriting clients, they’re paying me to:

• Craft a strategy based on their goals.

• Understand their audience's psychology.

• Know what to say and when based on current events.

• Interview them and find what makes people care.

So, yes, ChatGPT can write…

But it can't think.

It's like the difference between a blender and a Michelin-star chef.

Sure, the blender can chop ingredients faster.

But it can't tell you what to change based on the taste of a dish.

(Or why putting olives on pizza is a damn war crime.)

And as writing becomes more commoditized, it’ll only make thinking more valuable.

How To Avoid The Commodity Trap

Stop selling content or copywriting.

That's a commodity.

Reposition around the OUTCOME, not the task.

Bad positioning (commodity):

• "I'm a freelance writer."

• "I write LinkedIn posts."

• "I do content writing."

Good positioning (strategic):

• "I help B2B founders turn their LinkedIn into a lead gen machine."

• "I scale personal brands from 0 to 10K followers in 6 months."

• "I ghostwrite content that books sales calls, not just gets likes."

See the difference?

One sells words. The other sells results.

So ask yourself:

Are you just another writer, or a thinker who writes?

Your Canadian friend,

Dakota “Don’t Write, Think” Robertson