What's your fav position?

I’ve tried a few over the years.

• Some were fast and exciting.

• Others felt like a ton of work with very little payoff.

• And a couple left me questioning my life choices entirely.

But eventually, I found one that just clicked.

It felt natural and high-leverage.

And best of all?

It paid me well to do something I actually enjoyed.

No, I’m not talking about that kind of position.

I’m talking about business positioning.

Specifically, how I went from making $150 for 2 weeks of copywriting…

To charging $11,000 as a ghostwriter.

I used to think success was all about skill. If I just got good enough…the money would follow.

• So I learned copywriting.

• Got obsessed with psychology.

• Studied the greats. Practiced daily.

And guess what I made?

$150 for 2 weeks of work.

Not exactly “daddy” material.

And that’s when I realized…

It wasn’t the skill that was the problem.

It was the positioning.

Most beginner writers make this mistake:

They learn copywriting or whatever other popular skill…

Then try to sell the same skill as everyone else to the same pool of people.

• Wrong market.

• Wrong messaging.

• Wrong model.

Here’s what I learned the hard way:

The highest paid writers I know?

They learn copywriting…

And sell ghostwriting.

Same skill.

Different packaging.

Why ghostwriting?

Because while everyone’s fighting over sales pages and email funnels…

Founders are quietly paying thousands per month for someone to make them look smart on LinkedIn.

• It’s still early.

• Low competition.

• And way more scalable than the usual “grind for clients” model.

I’ve used the same writing skills…

But instead of pitching offers, I write content that builds trust and authority.

And now?

Charging $3K, $11K, even $30K per client…

While helping 200+ others do the same.

Like Nicole who landed her first client for 5-figures.

(Definitely beats my first $150 client lol).

Because at the end of the day:

You don’t get paid what you’re worth.

You get paid based on how you’re positioned.

Same skill.

But the way you wrap it up determines how the market values it.

Think about it:

• A barista makes coffee for $15 an hour.

• A luxury hotel “coffee concierge” hands you an espresso and calls it an experience (for $25 a cup).

Same bean.

Different positioning.

Mucho love and happy Tuesday.

Your Canadian friend,

Dakota “Position, Don’t Compete” Robertson

P.S.

Click here to learn how to build a location-freedom ghostwriting biz.