The 'Steve Jobs Method' To Get Clients?

The lights dimmed at Moscone Center.

January 9th, 2007.

A day that changed the world forever.

Steve Jobs walked on stage with a black turtleneck, blue jeans…

And a half-broken prototype in his pocket.

“Today,” he said, “Apple is going to reinvent the phone.”

What he didn’t say?

The iPhone barely worked.

• It crashed constantly.

• It dropped calls.

• It overheated.

• And sometimes… it wouldn’t even turn on.

The demo?

It was a choreographed dance of duct tape and desperation.

The engineers had to hack together a “golden path” version of the iPhone that could perform a handful of tasks (in exact order) or it would glitch in front of millions.

The night before the keynote, the lead engineer told him:

“We’re not ready.”

Jobs just stared at him, calm as ever.

“We have no choice,” he said.

And walked away.

Now imagine this:

You’re standing in front of the world.

You’re launching something that could either redefine your future…

Or blow up in your face.

And the thing you’re holding?

Is a messy, imperfect, stitched-together version of your best idea.

That’s what most freelancers and business owners don’t get:

Jobs didn’t wait for “perfect.”

He moved with belief.

He owned the room before the product ever did.

• He didn’t chase people.

• He didn’t slide into inboxes with “quick calls.”

• He didn’t cold pitch his way to greatness.

He made the world come to him.

How?

• Positioning.

• Brand.

• Story.

He turned a half-working gadget into a global obsession.

Not because of features…

But because of the narrative.

How To Take The Steve Jobs Approach To Attract Clients

Most freelancers try to “get clients” by acting like everyone else.

• Begging in DMs.

• Blasting cold emails.

• Copy-pasting LinkedIn bios like it’s Mad Libs.

And then wondering why nobody bites.

But here’s the truth:

If anyone can do what you’re doing, you’re replaceable. If no one knows what makes you different, you’re invisible.

The key isn’t chasing harder.

It’s differentiating louder.

That’s what story-driven content does.

• It sells before the pitch.

• It builds trust before the first message.

• It makes you the obvious choice (without you needing to chase).

Because at the end of the day?

Every client is looking for the iPhone.

Something new. Different. Desirable.

But if you sound like every other Nokia on the shelf, you’re dead in the water.

Here’s my HERO Framework you can use to tell stories on social media:

1. Hardship: what’s a struggle or pain point you can share that your target audience can relate to?

2. Effort: what action did you take to overcome your hardship? What was going through your mind during that time?

3. Result: what was the end-result of your effort? Did you win or lose?

4. Outlook: how did your overall worldview change after the result? What was the insight you learned that’d be valuable to your audience?

Follow this framework and I guarantee you’ll build a much deeper connection with your audience and attract more clients.

It’s as my mentor once told me:

“The quality of your stories determine the quality of your clients.”

Your Canadian friend,

Dakota “Tell Stories Like Steve” Robertson

P.S.

If you want to learn how to create impactful social media content that converts strangers into clients…

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• Create irresistible offers.

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