The "Nigerian Prince" Guide to Making Irresistible Offers

You know those Nigerian Prince email scams?

The ones promising you $69 million if you just send your bank details and a small "processing fee" of $4,200?

Well, here's the thing:

Most people's offers are about as appealing as those scams.

(And probably less profitable.)

So in this email, I’m gonna show you how I was able to charge prices like this for my ghostwriting offer:

Why Most Struggle To Charge High Prices

There are 2 types of business owners.

The 1st type of business owner:

1. Slaps together some half-baked service.

2. Throws a price tag on it that they pulled out of their...creative imagination.

3. Wonders why nobody's breaking down their door with fistfuls of cash.

It's like going to a bar and telling everyone "I'm single and my mom says I'm special!"

Then there’s the 2nd type of business owner:

1. They create great offers.

2. Then take the clients from the 1st type of business owners.

The difference?

One sells a service, the other sells an offer.

WTF Is an “Offer?”

A service is something you do.

An offer is a solution that gets your client’s desired outcome.

A personal trainer who helps with meal plans and training has a service.

But a personal trainer who helps busy dads who run a business lose 5lb in 2 months (without spending more than 2 hours a week in the gym), guaranteed or your money back... that trainer has an offer.

Comparing personal trainer #1 and #2 is like comparing these 2 vehicles.

Which do you think prospects are going to pay more for?

The 4 Simple Elements To a High-Converting Offer

I was able to charge my 1st ghostwriting client $3,000/month (and my 2nd one $5,000/month).

Not because I was a master salesman, but because I focused on these 4 elements of my offer.

1. Niche

Selling a bad offer to the right person is like selling a great offer to the wrong person.

So many people focus on creating a great offer, but fail to sell it because they’re targeting the wrong people.

The key is to target people who:

1. Have a problem they want/need fixed.

2. Can afford to pay someone to solve it.

For example:

My $25K ghostwriting offer targeted wealthy business owners, not broke college students.

2. Quantifiable Outcome

People don’t pay for a service, they pay for the outcome that service delivers.

• Ghostwriters who sell 20 qualified leads make more than ghostwriters who sell content.

• Web designers who sell a 5% boost in conversions make more than web designers who sell websites.

• Automation experts who sell 25+ hours in saved time make more than automation experts who hook up automations.

You need to sell the solution to their problem, not the service.

And not just say “I’ll help you ____”, but put a specific number on it.

If there is no quantifiable outcome that’s measurable, you’ll struggle to charge high prices.

For example:

My $25K ghostwriting offer promised 10,000 followers, not “I’ll make content for you.”

3. Timeframe

You ever notice how Amazon Prime's "delivery in 2 days" feels way more valuable than "delivery in 2 weeks"?

That's because humans are impatient creatures.

We don't just want results, we want them yesterday. The faster you can deliver results, the more you can charge.

But don't just promise fast results... promise realistic fast results you can deliver on.

For example:

While my competition promised 10,000 followers in 120 days, my $25K ghostwriting offer promised 10,000 followers in 60 days.

Not too fast to be sketchy. Not too slow to lose interest. Just right to be both attractive and achievable.

4. Risk Reversal

The #1 reason people don't buy isn't price.

It's risk.

I could promise that my $5,000 offer will make you $20,000 in the next 30 days. But if you don’t believe I can deliver, you won’t buy.

Think about it…

If you don’t have:

• Credibility.

• Testimonials.

• Case studies.

Why the hell would someone pay you thousands of dollars?

You can reduce the perceived risk 1 of 2 ways:

1. Show a ton of social proof (case studies, testimonials, results).

2. Use a guarantee.

When I started ghostwriting, I didn’t have much experience, so I used different guarantees.

My offer to get my first free ghostwriting client: “I will write you 1 thread for free and if it doesn’t perform well I will pay you $50.

My $3K/month ghostwriting offer: “I’ll grow you by 1,500 followers every month or your money back + I’ll get you an extra 500 followers at no charge.”

My $25K ghostwriting offer: “I’ll grow you by 10,000 followers in 60 days or I’ll work with you for free until you do + get you an extra 5000 followers at no charge.”

I know many people overlook and overcomplicate offers, so I hope this newsletter was useful.

This is one of the many things I go over in my program, Growth Ghost.

And why members have gotten results like this:

If you’re interested in building an online business that gives you time and location freedom (while doing work you enjoy).

Click here: [link]

Your Canadian friend,

Dakota “Sell Offers, Not Services” Robertson

P.S.

I had a new client share his experience for my offer, Growth Ghost.

If you want to see what he had to say, click here.