She's sexy...but deadly

She’s everywhere.

• In your DMs

• In your comments

• Inviting you out on the weekends

Trying to steal your attention.

Yours and mine.

But the woman I’m referring to isn’t… well… a woman…

It’s distraction.

In the movie, The Matrix, there’s a scene where the main character, Neo, is having an important conversation with his mentor, Morpheus.

While walking along the street, a beautiful woman in a red dress passes him.

He diverts his attention away from Morpheus to check her out.

The moment he looks back, there’s a gun to his head.

He took his attention off what was important.

And this relates to life as a creator/business owner.

Every day, our focus is pulled in all different directions.

• 5-second TikToks

• Checking the likes on our latest post

• Trading memes with friends that can get us cancelled if they leaked

The sexy woman in the red dress = Quick dopamine hits killing our focus.

But there’s one distraction that’s the most destructive of all…

More Money Doesn’t Always Mean More Money

Back in 2022, I was faced with a tough choice…

I was at $30K-$50K months with my ghostwriting agency and always had more leads pouring in.

And I knew I could scale it to $100K+ a month…

But that would mean:

• I’d need a big team

• I’d need to work more days and longer hours

• I’d be a lot more stressed

Now, I don’t know about you…

But I got into online biz because I wanted to have more freedom.

And with each new client I took on, I found myself having less of it.

So I made a hard choice:

Option 1) Continue scaling up the agency.

Option 2) Pursue an opportunity of higher leverage by creating a group consulting offer to my 100K follower audience.

I always loved teaching and knew option 2 would be more aligned with my interests…

But it would come at a hefty price.

To build out the consulting offer, I’d have to:

• Turn down new leads

• Dedicate a ton of time on the new offer

• Pay my operator thousands more per month to handle more of the agency work

Hell, I didn’t even know if this new offer would be a success or completely flop.

But I took a bet on myself and chose to make (much) less money.

I focused on the higher leverage option.

Sure, short term I’d take a hit.

But long term?

The upside was much higher.

So, for the next 4 months, I worked on launching the new offer.

When the day of the launch finally arrived, I was nervous as hell.

Thoughts of doubt raced through my head:

• “What if this fails?”

• “Did I just waste months working on this?”

• “Will I have to make an OnlyFans to make the lost money back?”

But, to my surprise (and relief), the launch was a success.

I made $155,000 in the first month.

Then another $100,000 the next.

I was blown away.

But more importantly, I got killer results for people in the program:

I also learned an important lesson:

Knowing what to focus on is the most important decision you’ll make in business.

That sometimes means you gotta turn down the short-term opportunities that look sexy right now.

And it can be hard because our brain want’s the instant gratification of making money right now.

But you have to remind yourself:

You can’t get the $1,000,000 opportunities if you’re distracted by the $10,000 ones.

Why I’m Turning Down $150,000+

I finished my ghostwriting cohort a couple months ago.

And since I closed enrollment?

I’ve had a good amount of people asking when I’d be opening it back up again…

But once again…

I’ve had to make the decision to turn down the short-term money for the long-term opportunity.

Right now, I’m building out a new offer that’ll be launching soon.

It’ll show you how I:

1. Scaled to 500,000 follower over 5 different social media platforms

2. Built a brand that attracts a ton of high-quality leads (rather than wasting endless hours doing outreach)

3. Monetized my personal brand to hit $10K, $100K, and even $200K months

…and a lot more.

The whole aim of this new offer is to get you results like this I’ve gotten for previous clients:

If you’re interested in getting 1st access to it, join the waitlist by clicking here.

I’ve been putting in a ton of work and I’m excited to be sharing more details soon.

But with that being said…

Happy Thursday, hope you have a kickass day.

Your Canadian friend,

Dakota “In a Sexy Red Dress” Robertson

Links of The Week:

• How I was able to hit $100K+ months [link]

• How to start a writing habit [link]

• A video of me before my first cohort launch and my self-doubt [link]

• Great book on storytelling I’m currently reading [link]