Niche Down? Or Become The Niche?

Most creators and biz owners hear 2 pieces of advice:

1. "You are the niche."

2. "You need to niche down."

So, which one do you pick?

Both.

Lemme explain...

"You are the niche" is terrible advice for most people.

People don't give a f*ck about you at the start.

(Except me, I luv u bb).

People care about how you can help them.

You need to "give" before people give a shit about you.

For example, at the start:

• Gary V niched with wine.

• Alex Hormozi niched with gyms.

• Dan Koe niched with web design.

So, you need to find a painful problem you enjoy solving for other people.

Create content around that.

But here's what keeps people stuck...

They stick with that one niche forever.

Which means:

• Being compared with competitors

• Being copied by competitors

But consider these "overnight successes":

• Ramit Sethi wasn't just "the money guy" - he combined personal finance + psychology + systems thinking.

• Naval Ravikant wasn’t just the “investor” - he combined philosophy + business + logic.

• James Clear wasn't just writing about habits - he combined behavioral science + storytelling + practical implementation.

They take what I call the "Full Stack" approach.

Where you specialize in 1 skill, then stack on a complementary skill.

For example:

• Automations + Funnels

• Web design + Copywriting

• Fitness coaching + Systems

• Video editing + Script writing

• Social media ghostwriting + Email marketing

Now, you've "become the niche" because people can't compare you to others.

Which means:

• You can charge premium rates.

• Deliver more value to clients.

• Attract more leads.

And eventually, down the line you can productize your knowledge for infinite leverage.

In short:

1. Specialize.

2. Generalize.

3. Productize.

Your "Skill Stack" Homework

Open your Notes app right now and answer these three questions:

1. What's your current specialist skill? (The one thing you're known for or want to be known for).

2. What are 5 potential complementary skills that would make your service 10x more valuable if you added it?

3. Which social media is your target audience most active?

Answering these 3 questions will give you a ton of clarity in your path going forward.

Want To Master Your Niche?

This tuesday, I’m co-hosting a free challenge where we’ll be going in-depth on how to niche down properly.

(and common mistakes to avoid).

We’ll also be showing you how to use AI to:

• Create high-converting offers.

• Create high-engaging content.

• Create time-saving systems.

Want to join the 3-day challenge for free?

Click here to sign up: https://www.dailyclientschallenge.com/