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Where are the naked European supermodels?
They promised...
“Just give value, bro!!!”
“Be authentic!”
“Post daily!!”
You’ve heard the same cookie cutter bullsh*t from all the social media gurus.
Then they pitch their growth course on how to grow your following so you can regurgitate the same fortune cookie content and “build a personal brand”.
But wanna hear a secret?
Most big creators grow a social media following of 100,000+ but make $0 outside of selling a pipe dream to new creators.
A dream of followers somehow magically equating to dollars.
These new creators who buy these courses are left with 2 options:
1) Realize they’ve been fed a lie, get discouraged when they don’t see any money roll in, and give up.
Or…
2) Become a copy/paste creator, participate in the MLM, and sell a course on how to grow a big social media following.
But what if there was a 3rd option?
Here’s The Trap Most Creators Fall Into…
If you’re like most creators (myself included), when you finally start growing your social media following, you run into the false-accomplishment trap.
You become addicted to analyzing your:
Impressions
Profile clicks
Followers
You see the numbers rising, so you must be doing something good, right?
But as these metrics increase, why is your bank account balance shrinking?
Where are the untold riches, yacht orgies, and naked European supermodels the guru promised?

It’s not long before you realize building a personal brand isn’t the silver bullet.
So what’s the solution?
It’s simple, but most people underestimate its simplicity.
Here’s the golden ticket to online creator riches:
You need a skill to stack on top of audience building.
Sure, fluffy motivational content gets you likes.
But a valuable skill gets you paid.
So, what is “value”?
Value is directly proportional to the amount of pain you solve.
Think of yourself as the bridge between pain and desire.

You probably wouldn’t pay much for water when you’re not thirsty.
But when you’re cooking in the desert, dehydrated and ready to drink your own piss, you’d probably empty your bank account if someone sold you a bottle of water.
Bigger pain you solve = More money you can charge.
So you need to pick a skill aligned with your interests that either helps people solve their problems.
Lemme show you how…
The Simple Roadmap To Monetizing Your Social Media
The key to picking a skill comes down to 2 things:
1) Your interest in the skill
2) Market demand for the skill

If you’re interested, you’ll enjoy learning it and get better.
If there’s market demand for it, you’ll have an easier time landing clients.
Here’s what I recommend, go to ChatGPT and enter the following prompt:
My interests are:
• [Insert your interest]
• [Insert your interest]
• [Insert your interest]
Give me a list of 50 online skills I can learn without a degree that I can sell as a service to make money online. Only include skills that have market demand and are aligned with my interests.
And boom.
You’ll have a bunch of different options to choose from.
Pick 3-5 of those options and search social media and YouTube for creators making content around those topics.
Then, check out what they’re selling by clicking the links in their bio.
Chances are, you can offer a similar service and sell it.
Once you’ve picked what you want to talk about, educate yourself on the skill from the top authorities in the field.
Apply what you learn and create actionable content on social media.
Think of your content as your digital resume proving your competence.
This will make it 100x easier to land clients because they’ll see you know what you’re not some random potato.
But landing clients is an email for another time…
For now, focus on getting clear on what to base your brand around.
This will take you about a week or two, so don’t think you’re gonna have it all figured out right away.
Patience young padawan.
Your Canadian friend,
Dakota “WHERE ARE THEY” Robertson
P.S.
Knowing what to put in your profile can be confusing af.
So I made a free profile optimization training.
It’s part of my paid program, but you can get access to it for free by clicking the big ol’ button below.
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