How I land $5K-$12K/month clients from Twitter.

By the end of this email, you're going to know how to land high-ticket clients from Twitter that come to you to buy.

The G-A-P content framework I'm about to show you is how I'm able to land clients that pay me monthly retainers like these:

So, before I show you the framework it's important to know that there are 2 factors in your Twitter growth:

1) Quality of content

2) Quantity of content

Today, I’ll break down how you can master quality.

Your Twitter timeline is your new resume.

When a prospect lands on your profile, they’re asking themselves 1 question:

“Why should I follow you?”

You need to give them a reason with your content.

So, how do we do this?

We’re going to use my GAP Framework:

1) Use Growth Content to get eyes on your account.

2) Use Authority Content to land clients.

3) Use Personal Content to create fans.

When you combine these, you create a flywheel effect.

Eyes → Followers → Fans → Buyers

Here’s how to master all 3:

Growth content

These are the basic fortune cookie tweets that sound nice and are easy to create.

The goal isn’t to convert people to buyers (yet).

You simply want to get others familiar with your account.

This is the psychological bias, The Mere Exposure Effect, at play (see pic below).

It often takes people 3, 10, or even 20+ times of seeing your name before they decide to follow or buy from you.

So, how do you create Growth content?

1. Go on big creators’ profiles

2. Find popular tweets

3. Use their structure and swap them with your ideas

This makes it easy to create tweets.

Easier to make = More volume.

More volume = More exposure.

More exposure = More trust.

More trust = More $$$.

Authority content

This is anything that shows your competence:

• Results

• Case studies

• Humble brags

• Actionable advice

This turns you into an expert in the eyes of your audience.

Think about it…

Would you buy from the person who tweets motivational quotes that get 100,000 likes.

Or

The one that gets 100 likes but gives you a step-by-step roadmap to achieve your desired outcome.

As JK Molina says, Likes Ain’t Cash.

But nothing wrong with getting likes and building authority ;)

Personal content

Personal content consists of things like your worldview and story.

These create relatability with your audience because they show you’re human.

And when people relate, they’ll engage.

The easiest way to do this is by talking about your transformation.

I started at [undesirable situation] but achieved [accomplishment].

Or talk about interesting stories that happened to you:

Or provide real world context behind one of your beliefs:

Focus on producing these 3 types of content every day and you'll quickly build an audience that knows, likes, and trusts you.

And, ultimately, coming to you to buy your services.

So, my friends, I hope this helps. And as always, happy Thursday.

Your Canadian friend,

Dakota "I know, like, and trust you" Robertson