I'm coming out of the closet

It’s time I confessed a secret:

I'm coming out of the closet.

But before you ask my pronouns, lemme explain…

In 2020, I discovered a $40 course on how to grow a Twitter following.

I was desperate to escape the 9-to-5 life and live a life of freedom.

So I told myself, “What do I gotta lose?” and bought it.

The start was rough, but I rediscovered an old passion of mine in the process:

Writing.

Creating content wasn’t just fun for me; it was purposeful.

Every day, I shared my thoughts, stories, and lessons. And sometimes I’d get DMs from strangers telling me how much I helped them.

And over time, it brought me opportunities I never could’ve imagined.

• I quit my job and built a $30K/month ghostwriting business.

• I was travelling the world while working from my laptop.

• I became friends with people like Dan Koe, Lara Acosta, and Taylin Simmonds.

It got to a point where I started making more money in 1 month than I used to make in 1 year.

As a kid who used to live in a motorhome, it blew my mind.

But coming from a lower class background, I still had a scarcity mindset. I felt like it could all go away at any moment.

So, I hired business mentors to help me scale.

Next thing I know?

I was managing a team of 5 and a roster of 40+ clients.

I sacrificed quality of content for quantity. I stopped posting about my interests and started posting to convert.

My days were filled with tasks I didn’t want to do, creating content I didn’t like.

Content unlocked a life of freedom… just to become a new prison (I love irony lol).

It’s Time I Came Out Of The Closet…

So now I’m coming outta the closet:

I’ve secretly been burned the fuck out.

But instead of addressing the real problem, I did what most "successful" entrepreneurs do.

I tried to work my way out.

• New systems.

• More content.

• Fancy softwares.

"Maybe if I just keep pushing, I'll love this again." I thought to myself.

But you can't work your way out of misalignment.

The more efficient I became, the more disconnected I felt.

And last month, I hit my breaking point and did something I never thought I’d do:

I quit posting content.

But during my month off, I didn’t feel any better.

And that’s made me realize…

Burnout isn't caused by working too hard.

Burnout isn’t cured by not working at all.

Burnout results from working on the wrong things for too long.

The real cure is realignment.

Getting back to why you started. Reconnecting with the work that energizes you instead of drains you.

So What’s Next?

I recently fired myself from roles in my business that drained my energy.

Instead, I hired people who enjoyed those things.

The way I see it, I’m buying back my time and focus so I can do what I love again:

Creating content about what I’m interested in.

Because true freedom isn't about building the most scalable business.

It's about building the right business.

So going forward, what can you expect?

• More educational content (writing, marketing, AI, storytelling).

• More YouTube videos and short-form video content.

• And of course… more dumb humor.

Now back to our regularly scheduled program.

Your Canadian friend,

Dakota “From Burnt Out To So Back” Robertson

P.S.

If you’re reading this, I just wanna say, I appreciate you.

The fact that you take time out of your day to read my emails means a lot. I feel blessed to be able to share thoughts with all y’all around the world.