I got the worst STD

I had the worst STD you can get.

And no, I'm not talking about the ones they warned you about in health class…

I'm talking about Shiny Thing Disorder.

For years, I was trapped in a brutal cycle:

Find a new business model → get excited → grind for a few weeks → progress slower than promised → give up when shit gets hard → repeat.

I blamed myself every time.

• Thought I was lazy.

• Thought I was broken.

• Thought maybe I just didn't have what it takes to build a business.

But here's what I learned…

You're not the problem. The work is.

Most business models fail because they violate 1 of 2 laws:

Law #1: If there's no market demand, you're f*cked.

Doesn't matter how hard you work. If nobody wants what you're selling, you're just LARPing as an entrepreneur.

Law #2: If you hate the work, you'll quit.

Every business hits obstacles. If you're not genuinely interested in the work, every challenge becomes an excuse to bail.

You need both.

High demand + genuine interest.

That's why I finally stuck with ghostwriting after failing at everything else:

High demand? 

Check. Every business needs content, but most founders would rather eat glass than write it themselves.

Genuinely interested? 

Yup. I actually enjoy writing and interviewing successful people on how their brains work.

When work feels like play, even the hard parts become fun puzzles instead of soul-crushing obstacles.

This is the filter I wish someone gave me when I was 22, broke, and bouncing between business models like a pinball:

So before you commit to any business model, ask yourself:

1. Is there real market demand? (Not "I think people might want this," but "people are actively paying for this right now.")

2. Do I actually give a shit about the work itself? (Not the money. Not the lifestyle. The actual day-to-day tasks.)

If the answer to either question is "no," save yourself the time and move on.

I burned 3 years chasing business models that violated one or both of these laws. Don't make the same mistake.

Your Canadian friend,

Dakota "Ghostwriting Cured My STD" Robertson

P.S.

I’ve helped 100s of beginners start their ghostwriting business.

And I'm hosting a free masterclass this Sunday on AI ghostwriting.

I'm breaking down:

• How to land your 1st client (even as a beginner)

• How to use AI to write content for yourself and clients

• How to find your niche without overthinking it

If you're tired of business models that drain your soul and your bank account, this is for you.

Click here to grab your spot →