I failed...

Author

Dakota Robertson
January 16, 2025

Don’t let my sexy eyebrows and charming smile fool you…

I wasn’t some born-to-write prodigy or entrepreneurial mastermind when I got into biz.

In fact, before I found business, I felt completely trapped.

  • Trapped in a system where my hard work only made someone else rich.

  • Trapped in jobs that drained every ounce of energy I had.

  • Trapped in a cycle of wanting more but not knowing how to get there.

I wanted freedom over where I could live, freedom over my time, and the freedom to take care of my loved ones.

So I did what most people do…

I tried all the business models under the sun:

  • Blogging

  • Web design

  • Day-trading

  • Amazon FBA

  • OnlyFans(?)

  • iPhone repair

  • Flipping items on eBay

But I failed at them all.

Why?

Well, not because these models don’t work. In fact, plenty of people make serious money with them…

But The Hard Truth Why I (And Most People) Fail To Make The Money Online

Lack of interest in the work.

I’d try one business model for a few weeks (or days), get bored because I wasn’t interested in it, and give up when things got tough.

And this leaves people like you and me stuck in the same cycle:

  1. Try the next shiny business model.

  2. Fail.

  3. Repeat.

Until you’re convinced that every online business is a scam.

But truthfully, it’s not your fault.

The problem isn’t you.

It’s the work.

If the work doesn’t align with your interests, staying consistent feels impossible, and every obstacle becomes an excuse to quit.

What you need is a business that energizes you.

A business that not only pays the bills but makes you excited to get out of bed in the morning.

That’s why people like:

  • Dan Koe.

  • Justin Welsh.

  • Naval Ravikant.

Make millions a year.

Their work doesn’t feel like work…

It feels like play.

And when work feels like play, consistency is easy.

And challenges?

They’re just part of the fun.

If you’re stuck, it’s not because you’re lazy. It’s because you’re lying to yourself.

You’re chasing what looks easy or what worked for someone else—without asking if it’s something you actually care about.

And here’s why that matters:

If you don’t care, you won’t commit.

If you don’t commit, you won’t get results.

And that’s the uncomfortable part—you already know what interests you.

But instead of doubling down on it, you’re jumping between quick wins, burning time and energy, and wondering why you’re still stuck.

Here’s what to do:

  1. Pick something you’d still work on if it paid you nothing for the next year.

  2. Become a hermit for awhile and commit to being better than 99% of people.

  3. Do the boring work, over and over, until you get results.

It’s not sexy. But it works.

Happy Thursday.

Your Canadian friend,

Dakota “Get Paid To Play” Robertson

P.S.

There’s one biz model I found that’s allowed me and my clients to:

  • Have the freedom to work anywhere in the world.

  • Have the time and money to take care of loved ones.

  • Do enjoyable and fulfilling work that actually has a positive impact on the world.

A little-known business called “Ghostwriting.”

Whether it’s for a celebrity like Donald Trump, an entrepreneur like Gary Vaynerchuk, or a regular everyday business owner…

People pay ghostwriters (like my clients below) thousands of dollars per month.

It’s as straightforward as:

  1. Hop on an interview call with your client (kinda like a Joe Rogan podcast). All you have to do is ask the client questions about their life.

  2. Plug the transcript of your call into AI. With the frameworks we use, AI does the heavy lifting and turns the clients ramblings into structured content.

  3. Polish the writing up so it’s optimized for social media and sounds like your clients voice.

In other words, your clients pretty much write the content for you.

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