He paid me $5K for "nothing"

Last year my client, Anselmo, paid me $5K to join my ghostwriting cohort.

But he never actually followed through with ghostwriting…

The funny thing?

He told me it was one of the best things he’s ever done.

(And no, it wasn’t because he got to experience my 40-year-old dad humor up close and personal).

When Anselmo first came to me, he was living in Australia, trying to crack the code on that magical “wifi money.”

The goal?

Get paid to work from his laptop so he had the freedom to travel the world.

And although he had a background in sales, he wanted to give ghostwriting a shot.

So, I ran him through my program and showed him the secret sauce.

But later, he realized:

“Wow, Dakota was right, pineapple pizza is the superior pizza and I need to dedicate my life to spreading the religion.”

Okay, kidding…

He actually came to the conclusion that he loved sales, just not where he’d been working in the past.

So Anselmo pivoted.

Through the connections he made in my program and the personal brand he built, Anselmo got involved with some big players in the info marketing space.

Before long, he packed his bags and moved to Colombia to meet up with one of the members from my program.

And now? He’s working from his laptop in Medellin as a closer for a company he’s truly aligned with.

In fact, I’ve been hanging out with him for the past 2 weeks.

He didn’t just find another job—he found purpose, connection, and a whole new life.

And here’s the real lesson:

It wasn’t about ghostwriting.

It wasn’t even about sales.

It was about building a personal brand that got him noticed, and leveraging a network that opened doors.

Anselmo didn’t just get “wifi money”—he got a mission and a crew of people who have his back.

That’s why I built my new community offer.

This isn’t just about learning to create content or land clients.

It’s about using your personal brand to open up a whole new world of opportunities and leveraging a community of friends to help you along the way.

So if you’re tired of spinning your wheels, wondering where your next opportunity is going to come from—this is it.

I’ll be launching it on October 1st.

If you want to join 1,250+ people on the waitlist, click here: [link]

Your Canadian friend,

Dakota “Build Your Brand” Robertson

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