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How to get leads every day on autopilot (for free)
In this email, I show you exactly how I've structured my landing page to get hundreds of leads without promoting my offer once.
Howdy boys n' gals. Today, I'm going to show you how to make money on autopilot with a landing page.
I'll show you exactly how I've structured mine and how I've gotten hundreds of leads without promoting my offer once.
First off, what is a landing page?
A landing page is a one page website designed to get the visitor to take one action.
• Fill out a form
• Buy a product
• Give their email
Why is it important?
I've had my landing page since November, since then, I've had 200+ fill out my qualifying form. This saves me time and money. A free marketing machine.
Build a landing page once, have it work for you for life.
Here's how I've structured mine:
The Hero

The hero section is the first thing you see when the website loads. Mine is the picture above.
90% + will leave your website within 10 seconds if it doesn't engage them. So, you want to make sure you get this right.
The way I structured mine:
1) I made it clear who this offer in the top white line of text (business owners).
2) I explain the value I provide in the main purple title (gain influence and make high-value connections).
3) I explain how I deliver the value (ghostwriting).
4) I quantify my offer and give it a timeframe (10,000+ followers in 60 days).
5) I remove the risk for the prospect (work for free until they get the result and get them an additional 3000 followers for free if I'm late on delivering the result).
6) I show results I've gotten for a previous client. This gives shows my competence and reduces any objections from the prospect.
Including all these elements gives the prospect a clear idea of what they're looking at. No searching the page for information, all the core components are right there.
So, if they're interested, they can choose to keep reading.
The Lead

The lead is what follows the hero. It's meant to spark interest in the reader and build desire.
I do this by throwing an absurd amount of results + testimonials at the reader to crush any doubt in their mind.
Once they believe I can deliver results, I build awareness by talking about why growing their brand is important.

The Body

I use the body copy of the landing page to further build the desire for the prospect. I do this by qualifying them by saying this offer is not for everyone, implying exclusivity.
I also go on to talk about benefits further. Building upon their desire for power, money, and freedom of time.


Once they believe I can deliver results and build the desire for my service, I talk about my process.
People care more about the results they'll get than how they get it, so when I talk about my process, I make it short and sweet.

After that, I once again squash any doubts the prospect may have. I insert more testimonials from previous clients. I also talk about my guarantee and how I promise to get them their desired result.
Again, there's no question in their mind that I can get them 10K+ followers. All they have to do is fill out my form.

The Call to Action
Once all objections are handled and their desire is built, you have to guide the reader to take the action you want.
In my case, I want them to fill out my form so I can determine whether I want to hop on a call with them.
I also make the call to action button big, bright, and easy to click.


Now, I am by no means an expert copywriter. But I wanted to give you a simple guideline of what has worked for me.
The biggest thing you should take away is proving competence. All throughout the landing page you want to remove any doubt in the mind of the prospect.
You do this by showing results, testimonials, case studies, and giving a strong guarantee.
If you want to take a deeper look at my landing page and how it's structured, you can go to growthghost.com.
But that's all I got for you today, my friends.
I hope you have a kickass Thursday and make lots of internet monies.
Your Canadian friend,
Dakota Robertson
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