Escape the dimension of nothingness

You ever just sit there staring at a blank white screen?

Watching the cursor blink as though it's taunting you to write something.

Your mind is as blank as the episode of Spongebob Squarepants where Squidward is stuck in the infinite white dimension of nothingness.

Only to look at it in disgust and delete it 5 seconds after.

"WTF do I create content about?" plays through your head like a broken record.

Look, we've all been there:

• Staring at a blank screen for hours

• Investing hours into writing, only to watch your posts flop

• Watching other creators go viral with ease

Especially early on in the content creator journey.

But what if there was a way to generate endless content ideas within a couple minutes?

A way so simple, even Patrick Star could use this stupid simple method to become...

*cue the basic white-girl voice*

"An Instagram influencer."

"JuSt StEAl liKe aN aRTisT, bRo!!"

I hate this advice with a passion.

Creators hear this line and assume it means you look at another person's content that performs well, swap out one word, and voila!

You now have original content you can slap your name on.

Now, I admit, I've been guilty of this in the past.

I drank the Kool Aid from many of the big social media accounts when I started.

Simply switch some words around and call it a day.

But let's look at the definition of the word "Creator":

By definition, you're not bringing anything into existence if you're swapping a few words around someone else's post.

You're just putting some cheap dollar store make-up on something already in existence.

So lemme show ya how to make sexy lookin' content with ease...

What Does This Mean To Me?

I learned this trick from my friend, Kieran Drew.

A few months ago, he came into my Growth Ghost program and gave a guest masterclass.

When asked how he creates original content, he told us he follows a simple 2-step framework:

1) He looks at other creators' content

2) He asks himself, "What does this mean to me?"

Now, you're probably wondering, "WTF does this even mean?"

I'll give ya a live breakdown...

I just opened up my X timeline and saw this post from my friend, Mike Bolton:

Instead of rearranging the list or swapping a few words around, I can ask myself "What's the main idea behind this post?

Answer: How to write better content.

(Kind of a meta example with this newsletter lol).

But now that I have the main idea, I can process this through my monkey brain and ask myself:

• How have I improved my content writing?

• What mistakes have I made with my content writing?

Here's one post I just came up with:

Similar idea, but my processed through my own experience.

I can also take the same structure as Mike, but apply it to a different niche.

For example, if I was a fitness creator:

See how simple it is?

Do this enough times and you'll train your brain to become a content-producing machine.

Your Canadian friend,

Dakota "Create, Don’t Steal" Robertson

P.S.

I just shared part of my creator journey, but if you want my FULL story of my personal + professional journey, you can watch my newest YouTube video by clicking here.