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Crack is the secret to achieving your goals
Your goals are worthless.
IF you don’t learn this 1 thing.
And the best people to learn this 1 thing isn’t from:
Ultra wealthy billionaires
Enlightened spiritual gurus
Social media accounts with 100,000+ followers
Nope, none of ‘em.
The actual best person to study?
Your local crack addict.
No, I’m not joking.
Let me explain…
The Key To Achieving Your Goals: Crack Addict-Like Focus
I grew up without a father because he was a crack addict.
My mother?
The strongest person I knew.
She taught me:
Integrity
Work ethic
How to be unapologetically weird (you can thank her for my emails being like this).
Hell, she even drilled it into my head to become an entrepreneur when I was a kid.
I owe her everything.
However, she faced hard times when I was 13 and coped by using alcohol, cocaine, and eventually…
Crack.
I lost her to a fentanyl-laced crack overdose when I was 19.
It broke me.
Now, losing my parents to addiction was hard…
But I learned one valuable lesson:
Crack addicts have an ELITE level of focus.
And they use that focus to achieve their #1 goal:
Smoke crack.
It doesn’t matter if they’re tired
It doesn’t matter if they’re broke
It doesn’t matter if they’re starving
They ALWAYS find a way to achieve their goal.
Now, am I telling you to smoke crack to achieve your goals?
Hell no.
But what you can learn from crack addicts is this:
If you can focus like a crack addict, you can achieve ANY goal in life.
Because you can have the most reasonable goals ever…
But it won’t matter if you don’t learn how to focus your time and attention on the information I share with you.
So, if you struggle with time-management or focus, keep reading.
I’m going to show you a simple 3-step framework I’ve used to get 8 hours of work done in 4.
Step 1) Create Your North Star
I don’t like the Alcoholics Anonymous program.
My father has struggled with addiction for 26+ years.
He’s in a cycle of:
Getting sober for a few months
Relapsing
Going back to rehab and the Alcoholics Anonymous program to get clean
The success rate of Alcoholics Anonymous is between 5-12%.
A big reason for this is one thing:
Before a member speaks in the AA group, they start by saying, “My name is ______ and I am an addict.”
They constantly reinforce the identity of an addict.
And as one of the top experts on habit formation, James Clear says:
"Your habits shape your identity, and your identity shapes your habits."
Our actions are always aligned with our identity.
So, you need to list out your specific goals.
It might be:
“I want to grow to 100,000 followers so I can change thousands of people’s lives with my message.”
“I want to make $100,000+ a month so I can live a life where I can set my family up for life.”
Or any other specific goal.
Then ask yourself:
“Who do I need to become to achieve this goal?”
Because when you’re clear on:
1) What your goals are
2) Who you need to become to achieve them
You have a North Star.
One that gives you direction and helps you course correct when you get off track.
This will form the foundation for the next steps…
Step 2) Get Comfortable With “No”
You ever work all day, but when you look back on your progress it’s like you got nothing done?
You feel like you’re running on a never-ending treadmill going nowhere fast.
Eventually, you burn out and quit.
Well, crack addicts can’t relate
Because if a task isn’t aligned with their goal (smoking crack), they don’t do it.
You see, focus isn’t about what you do…
It’s about what you DON’T do.
The biggest reason people work all day and never get results is simple:
They treat every task with equal importance.
And when every task is “important”?
You default to the easiest tasks.
You feel like you’re working because you see your to-do list getting crossed off…
But you avoid the tasks that actually move you toward your goal.
So, to escape the trap of busy and unproductive work:
Make a list of all the tasks required to achieve your big goal from step 1
Remove tasks that don’t move you closer to your goal
Rank the tasks from most important to least
Only focus on the top priority task (no multitasking)
Once finished, move onto the next priority task
But knowing what to do isn’t enough.
You need the next step to know how to follow through on your goals…
Step 3) Make “Focus Mode” Your Default
You and I aren’t much different from crack addicts…
We’re just addicted to different stuff.
Studies show, the average American spends 9 years of their life on their phone.
Now picture this:
How much further ahead in life would you be if you weren’t constantly distracted?
How much more money would you have?
How much more fulfilled would you feel?
How much more time would you get back?
Because the difference between:
1) Those who get what they want in life
And…
2) Those who waste their life
Can be simplified to 1 thing:
How distracted they get from their goals.
Think about it:
If you don’t have the option to get distracted, you CAN’T get distracted.
Your default mode is focus.
But you don’t need to lock yourself in a room to get into a focused state.
You just need to make it impossible to distract yourself with social media and funny cat videos.
And as someone who’s struggled with focus for many years…
I found 2 simple things that changed my life:
1) Cold Turkey

No, I’m not referring to Thanksgiving leftovers.
Cold Turkey is an app-blocking software you can install on your laptop.
It allows you to create to block any distracting sites and apps on whatever schedule you set.
My favorite part?
You can’t uninstall the software during a blocking session.
No matter how badly you want to distract yourself with cheap dopamine, you can’t.
2) A Timed Lock Box

Now, there are many app blockers you can use for your phone.
But…
If you use an iPhone, you can uninstall any of these app blockers pretty easily with the settings.
So, if you’re like me and need something where you know it’s impossible to get distracted…
Get a timed lock box for your phone.
You can get one on Amazon for like $20-$40.
All you do is:
1) Set the amount of time you want to lock your phone
2) Place your phone inside
And boom, your brain will stop craving the cheap dopamine from your phone.
So there you have it boys and gals.
I hope this simple framework was as useful to you as it was for me.
Until next time.
Your Canadian friend,
Dakota “Don’t Smoke Crack” Robertson
P.S.
If your goal is to make money and get clients from social media…
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