Why clients want you to raise your prices.

4 reasons why clients want you to raise your prices.

In this email, I’m gonna show you one of the biggest mistakes you can make in business.

Today, I had someone approach me on Twitter interested in a mentorship. They were struggling to find clients and wanted help.

So, I asked them some questions. And right away I could see a big mistake. Something you’re probably doing in your business too.

Price.

When I asked him what he was charging, he told me $700 a month for ghostwriting. This is a problem. Why? Because that’s low. For context, I charge $3,500 to $6,700 per month for ghostwriting.

And below, I’m going to break down why you need to charge high prices for your services.

1. You can get better results. Think about it… people don’t pay you based on your price. They pay you based on your value. If you don’t charge higher prices, you won’t have the money to deliver a better service. You’ll blend in with everybody else. For example, charging higher prices for ghostwriting means you can buy more retweets and get better results for clients.

2. Your client sees you as more valuable. People have a bias where they associate higher prices with higher quality. This means clients will perceive you as more competent and they’ll be happier with your services. You’ll also separate yourself from the competition because you’re competing on value, not price.

3. High prices filter out clients that are a pain in the ass to work with. Cheap clients = crappy clients. I don’t know if you’ve had this experience, but it sucks. Cheap clients will doubt your skills, criticize your work, and be less invested.

4. You’ll attract more clients. Since you can deliver better results, you can use these results as social proof. Other people will see this and want the same done for them.

But how do you get people to buy when you have a high-priced service? You deliver on value.

Do things like:

• Offer bonuses

• Make a big promise

• Deliver your service fast

• Offer a money-back guarantee

• Learn how to talk on sales calls

• Use testimonials and case studies

• Emphasize the benefits of your offer

This is a brief overview but I highly recommend reading Alex Hormozi’s book, $100M Offer, to get a much better understanding of these concepts. You can get it for 99 cents on Audible and Kindle.

Here's the link to it on Amazon (not an affiliate link).

https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 

But, aside from that, I hope y'all have a fantastic Thursday, you beautiful people.

Get some sun, drink some water, and write some banger tweets.

Your Canadian friend,

Dakota Robertson