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- The best way to fail as a ghostwriter
I’m going to show you the guide to completely f%ck up as a ghostwriter.
F%ck up so badly that you’ll get PTSD and need 10 years of therapy.
Now you might read this and think:
“Good sir, why would you want to show me how to fail as a ghostwriter?”
Because most of success comes down to knowing what NOT to do…
And if you know what not to do, you can inverse it and figure out what to do.
So, with that being said, here’s the guide on how to completely fail as a ghostwriter…
1. Be Like A Fat Personal Trainer
The best way to fail as a ghostwriter?
Repulse clients from the get-go.
And the best way to do that?
Don’t practice what you preach.
If you’re a social media ghostwriter, don’t bother growing your social media.
If you’re a newsletter ghostwriter, don’t bother writing newsletters.
Show clients you don’t know what you’re talking about and you won’t need to worry about working with them.
Simple.
Creating content that proves your competency in your ghostwriting ability takes effort.
The best way to avoid clients is to avoid creating valuable content that shows that you can get results.
So stay away from:
Content that solves your audience’s pain points
Content that shows results you’ve gotten for yourself or clients
Content that helps your audience
Instead?
Create content that sounds good, but doesn’t provide any substance.
You won’t get any clients, but you’ll get a bunch of likes.
(Maybe you can show the Starbucks barista how many likes you got on a post and she’ll be so impressed that she gives you a free coffee).
3. Ghost Your Ghostwriting Clients
If by some divine miracle you still land a client by following the first 2 tips, then make sure to not communicate with your client.
Don’t set expectations.
Don’t build a relationship.
Don’t update them on content performance.
Once the payment from the client is taken, the hard part is over.
Don’t stress about that “fulfillment” stuff.
Put the “Ghost” in “Ghostwriting” and don’t bother talking to the client once the sale is made.
Go spend your hard-earned money on a nice juicy pineapple pizza to reward yourself.
4. Don’t Interview Your Clients
If you’re still determined to create content for your client, then make sure not to interview them.
Sure, if you sit down with your client for 1-3 hours a month to ask them questions about their:
Story
Expertise
Thoughts
You can transcribe the interview and have the client do the heavy lifting for you…
But why waste the 1-3 hours a month?
Just spend 10 minutes using ChatGPT to pump out a bunch of generic copy/paste content that sounds like everyone else.
Soooo much easier and faster than taking the time to create an engaging brand for your client.
Now, having the guide to failing as a ghostwriter is cool n’ all…
But if you want the complete guideline I used to scale my ghostwriting business to $30K-$50K months…
And helped dozens of people scale to $10K all the way up to $91K a month as ghostwriters…
If you want to grow your personal brand and monetize it, this cohort is for you.
But I’m closing applications in 3 days, so don’t put it off.
Once, applications are done, they’re done.
Your Canadian friend,
Dakota “Fail Forward” Robertson
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