- Growth Ghost
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- $42K/year to $42K/month with AI
I remember the day I got on my first call with Taylin.
He just finished another day at his 9-to-5 job as a teacher.
He felt like he was trading his soul for a $42K/year paycheck.
And that’s Canadian dollars (so basically peanuts).
When we talked, he said something along the lines of:
"I'm tired of being broke. I see idiots half my age making 10x what I make online. What am I doing wrong?"
The frustration in his words hit me hard because I knew exactly how he felt.
Here was a smart guy watching dumbasses live the life he wanted.
Freedom to travel the world.
Freedom to take care of his loved ones.
Freedom to not beg his boss for time off.
Now, most would have told Taylin to "be grateful for his stable job."
But I saw potential in him and told him to take bet on himself.
Within 90 days, Taylin went from that $42K teaching job to making $42K per month with ghostwriting.
Here's how we did it:
Step 1: The 4E Framework
Taylin was new to social media and online business.
Because of this, he had major imposter syndrome.
He thought he didn’t have the authority to post content.
But here's where most people screw up.
They think they need to be an expert before they start.
Wrong.
So I taught Taylin my 4E Framework instead:
Emulate: find the top 5-10 accounts in your niche. Study them like your life depends on it.
Experience: apply what you learn to get real-world experience.
Educate: post about what you’re learning with those a few steps behind you. Create "how I" content, not "how to" content.
Evolve: create your own systems and frameworks over time.
Taylin had an interest in writing, so we based his account on that.
This killed his imposter syndrome.
Because you can't be called a fraud when you're sharing your real experience.
Step 2: The GAP Framework
Taylin was working full time.
He had little time to create content.
So I showed him my GAP Framework:
G = Growth Content (Get Attention)
Growth Content gets people to know you.
It consists of:
Trends.
Worldwide events.
Well-known people.
These topics have a higher chance of getting attention because they’re familiar and get promoted in the algorithm more.
Authority Content gets people to trust you.
By showing your competence in a skill, you’ll build authority.
It consists of:
Testimonials.
Case studies.
Tips, lessons, and steps.
High authority = More clients.
P = Personal Content (Create Die-Hard Fans)
Personal Content gets people to like you.
The more people relate or aspire to be like you, the more they’ll vibe with you.
It consists of your:
Personal stories.
Unique worldviews.
Behind-the-scenes lifestyle.
This content separates you from everyone else and builds a true brand.
Step 3: The OFFERS Framework
Within 2 weeks, Taylin was growing his social media consistently.
This gave him the credibility and experience he needed to offer ghostwriting.
But even with a following, most ghostwriters never get clients because they screw up 1 thing:
Their offer.
They sell something generic like, “I’ll write content for you.”
But there’s nothing special about that, so it gets ignored.
So we crafted Taylin’s offer using my OFFERS Framework:
O = Outcome
Taylin focused on selling the benefit (outcome) of ghostwriting, not the process.
Instead of selling “content,” he sold more authority and clients.
F = Fit
Instead of being generic and offering ghostwriting to everyone, Taylin picked the best fit for his offer: founders.
By getting clear on a niche, his marketing resonated more.
F = Fast
How fast you deliver results determines how valuable your offer is.
For example:
Amazon’s next-day shipping.
Domino’s 30-minute delivery.
So Taylin promised 1,000 followers for clients, but offered it in 30 days.
E = Edge
How you get results can be just as important as what result you get.
Taylin positioned himself differently from other ghostwriters by creating a unique name and process for his ghostwriting offer.
“The 30-Day Authority Accelerator” sounds more appealing thant “I’ll write content for you.”
R = Risk Reversal
The #1 reason why prospects don’t buy your offer:
Risk.
If a prospect doesn’t think you can get them results, they won’t buy.
So Taylin reversed the risk by adding a guarantee:
“I’ll get you 1,000 followers in 30 days, or I’ll work with you for free until you do + get you 500 extra followers for free.”
S = Specific
It’s not enough to say: “I’ll grow your account” or “I’ll write your content.”
You need get specific by quantifying the result the client will get.
Bad:
“I’ll get you followers.”
“I’ll get you leads.”
Good:
“I’ll get you 1,000 followers in 30 days.”
I’ll get you 5 qualified leads in 28 days.”
After applying these principles?
Taylin scaled to $10K/month within 2 weeks.
Within 90 days, Taylin was at $42K/month.
He was literally making his old teaching job’s yearly salary in a month lol.
Step 4: Turning Content To Clients
Here's the part that blew Taylin's mind.
He didn't need to send 100s of DMs to get clients.
His content did the selling for him.
At the end of every post, he'd add: "If you're a business owner who wants 1K followers in 30 days, click here to apply."
The people who filled out his form were already sold.
They just needed to qualify themselves.
Every time he got a client results, he posted about it on social media.
Those posts attracted even more clients.
The snowball effect was insane.
Within 1 year, Taylin hit his first $70K month.
Ready To Take The Leap?
Now Taylin works from his laptop while traveling to places like Dubai, Colombia, South Africa, and Spain.
And the craziest part?
This was all before AI existed.
Today, Taylin and I use AI to run our ghostwriting business.
We create content 5x faster, take on more clients, and work way less.
And that's exactly what we teach inside Growth Ghost.
The same 4-step system that took Taylin from broke teacher to $42K/months as a ghostwriter.
So if you're tired of watching other people live your dream life while you're stuck in the 9 to 5 grind, this is your way out.
Your Canadian friend,
Dakota “Fire Your Boss” Robertson
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