This 1 Skill Is Making Millionaires (Turn $0 Into $1,000,000)

What do:

• Alex Hormozi

• Dan Koe

• Ali Abdal

• James Clear

• Tim Ferriss

All have in common?

Sure, they’re all millionaires…

And yes, they all have millions of followers on social media…

But what’s more interesting is the one skill they all learned to grow their bank accounts by millions of dollars and their social media by millions of followers.

And this one skill isn’t sales…

It isn’t web design…

And it isn’t artificial intelligence…

This one skill is something far more simple, yet often overlooked.

You were taught it as a kid, but never taught in a way that made you money or opened up the door for opportunities…

It’s a skill I’ve taught 9 to 5 office workers, teachers, and regular everyday people that helped them make $10,000, $50,000, or even $90,000 a month online from anywhere in the world.

And it’s the same skill I learned to go from a college dropout and working minimum wage as a Domino’s pizza driver to making $30,000 to $50,000 a month in the first year of starting my online business.

This skill is the foundation of all the social media content you consume.

All the products you buy.

And even this email you’re reading right now.

The best skill you can learn in 2024 and beyond is…

Writing.

And because the school system set you up to fail, I know what you might be thinking…

“I’m not a naturally talented writer. How can I possibly build a similar level of wealth, followers, and influence as all those people you mentioned?”

Trust me, I was in the same exact position 3 years ago.

And from experience, I can tell you that there are 2 paths you can take when learning to write:

1) The Treacherous Trail

Or…

2) The Rainbow Road

Now, path 1 is to go the route of learning everything yourself from trial and error.

Sure, it may feel good for your ego to say “I did it all on my own.”

But it’s the equivalent of dragging your bare ass through shards of glass while getting whipped by a man in a leather gimp suit.

It’s going to take you a painstakingly long time to get to the other end (and you’ll be a bit traumatized from the difficulty).

Needless to say, it’s not fun and I don’t recommend it.

But option 2?

Take the next 2 minutes to read this email.

Because I’m going to give you what I wish I had when I started out.

A simple 3-step framework to go from a beginner writer…

To someone who can use words to:

• Make money

• Persuade people

• And grow a social media following

This framework is a result of thousands of hours, 10s of thousands of dollars of coaching, and hundreds of thousands of words.

And you’re going to get it for free.

Getting Naked Is The Key To Writing Well

So the first thing you need to understand is that writing is like getting dressed.

School teaches you to put on as many clothes (words) as possible.

They taught you and me that more words = Better writing.

And sure, it might work well for getting an A on your history paper…

But in the real world?

Your writing becomes equivalent to this:

Bloated, ugly, and makes people wanna look away.

So the first thing we gotta do is get naked.

But before you take your clothes off, lemme explain…

Most of writing well boils down to 1 thing:

Simplicity.

We live in the information age, where the amount of content out there is growing and attention spans are shrinking.

So the more complex you write, the fewer people will read.

The reader is scrolling to the next piece of content.

As Winston Churchill said, “A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.”

The same is true for your writing.

If you can write in an easy to digest format, 60% of the work is already done.

That’s why I created an easy plug and play writing framework you can follow.

I call it the What, Why, How Framework.

Whether it’s short-form or long-form content, you can strip down your writing to its core by answering 3 questions:

1) What is the main idea I’m trying to get across?

2) Why should the reader care?

3) How can the reader take action on what I’m saying?

For example, if I’m creating a YouTube video on the best skill to learn to make money online in 2024, I’d use the What, Why, How Framework in 2 ways:

Macro and micro.

Macro would be answering the 3 questions for the entire video.

What’s the skill?

Writing.

Why should the reader care?

It’s the skill I learned to make 10s of thousands of dollars a month as a beginner and helped everyday people to do the same.

How can the reader take action on what I’m saying?

Watch the video to learn my simple 3-step writing framework.

From there, I can use the What, Why, How Framework in a micro way.

For each step in my 3-step framework, I’d answer what the step was, why you should care, and how to take action on it.

This creates a piece of writing that’s not only clear and concise but also engaging and persuasive.

This framework ensures your message is not just heard, but felt and acted upon.

It’s about making your words count in a world where everyone is vying for attention.

And if you can answer those 3 simple questions…

You, my friend, are already ahead of most people.

Be Smart By Being “Dumb”

So the What, Why, How framework gets your writing naked to its core essentials.

Now it’s time to dress it up by dumbing it down.

Think of this next step as choosing suitable clothes for the event you’re going to.

Now, if you’re writing an academic paper at university, sure you might dress up and use fancy words and long sentences…

But in the real world?

The average reading level in North America is below an 8th grade level.

And even lower in non-English-speaking countries.

So the smarter you try to sound, the dumber you are.

Even some of the smartest people on the planet like Jeff Bezos and Elon Musk talk about the importance of writing in a simple and easy-to-understand way.

Because as you increase the reading level of your writing, your audience size decreases.

Which means:

• Fewer sales

• Fewer followers

• And reduced positive impact on people’s lives

So, how can you avoid this trap?

“Write dumb.”

Writing dumb is like choosing a universally appealing outfit.

You’re not sacrificing style; you’re ensuring your writing is accessible and easily understood by a wide audience.

And just as the right casual outfit can make you approachable in social settings...

Simplicity makes your writing approachable to a larger audience.

So just like how your writing, this step is simple.

And all you need to do is take what you’ve written and plug it into a free editing software.

I recommend Hemingway or ProWritingAid.

These tools analyze your writing’s reading level and give you recommendations on how to simplify it.

Ideally, you want to write at a 5th-grade reading level or below.

So, all you gotta do to lower your reading level is shorten sentences and use easy-to-understand words.

The Final Step…

Alright, so you got your writing naked and dressed it up to make it easy on your readers’ eyes…

But how do you make your writing stand out from the crowd?

Well, that’s exactly what I’m gonna show you in this 3rd and final step…

And this, my friend, is the funnest part…

Yes, me, a 26-year-old man, getting giddy about writing.

Like a nerd who just found a rare, mint-condition action figure in the attic (I have no idea why I’m single).

So now that you’ve crafted a valuable piece of writing, it’s time to make it stand out.

It’s time to accessorize your writing “outfit” by adding some pizazz…

Some flavor…

AKA, the thing most writers lack…

Personality.

Adding personality to your writing is like wearing a Rolex with a tailored suit or a necklace with a black dress.

It’s not the main attraction, but it’s a damn nice addition that makes you stand out.

And when you nail this, you’ll not just engage readers…

You’ll create a die-hard fanbase.

Now I won’t lie:

Finding your voice and style will take time to develop…

And it will change over time.

But it’ll separate you from every other writer and put you in a category of one.

Let’s take me, for example…

You’ve probably noticed:

• I use conversational language

• I use silly analogies and metaphors

• I use repetition when listing out bullet points

If you read my writing without seeing who posted it, you’d probably be able to recognize it was me.

But when I started?

My writing style was dryer than a nun at a wine tasting.

I had to experiment and write thousands of pieces of content before I found my style.

So, how can you speed up this process?

List out your favorite 5-10 creators.

For each creator, list out what you love about their content.

For example:

I like Dan Koe’s simplicity and structure.

I like Alex Hormozi’s stories and metaphors.

I like Mark Manson’s conversational tone and humor.

The key is to not copy one creator, but take pieces from each.

It’s like trying on pieces of clothing from each person’s wardrobe to see what fits you best.

Experiment with new things, keep what works, and throw out what doesn’t.

Over time, you’ll find a combination that suits your personality.

Now, keep in mind, learning to write will still take persistence and practice.

But with this framework, it’ll be a whole helluva lot easier.

With that being said, much love, and have a kickass day.

Your Canadian friend,

Dakota “Writing” Robertson

P.S.

Want to put this writing framework to use?

I made a YouTube video showing you how to use ChatGPT to create 3 months of social media content in a few hours.

Check it out here