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#1 mistake that's losing you clients

#1 mistake that's losing you clients

Dakota Robertson
June 09, 2025

Every Dubai online biz guru screams the same tired bullshit:

"Send 100 cold DMs daily! Hustle harder! Just keep pitching!"

But here's what these gurus conveniently forget to mention:

The moment you slide into someone's DMs?

They stalk your profile like an ex on Instagram.

And if they see:

47 followers (your mom doesn't count).
Generic "I help businesses with content" bio.
That your last post was 3 weeks ago.
0 proof you can actually write.

Then congratulations!

You just became another faceless beggar in their inbox.

I learned this the hard way after countless DMs of rejection.

My DMs felt like throwing resumes into a black hole.

…except the black hole had feelings.

(And those feelings were disgust).

Then I discovered something that flipped everything upside down…

Your Content Is Your Best Sales Pitch

Instead of chasing prospects like a desperate ex…

I started posting daily insights about writing, marketing, and content.

The results?

Clients started reaching out to me.
My DM response rates went from 5% to 95%.
No more “please pick me” energy in my outreach.
I could charge 3x more because of my authority.

So instead of telling prospects how great (and funny, handsome, sexy) I was…

My content did the selling for me.

I wasn’t just another dude pitching in the DMs…

I was positioned as an authority with status and credibility.

Create These 3 Types Of Content

To grow on social media, follow my GAP Framework.

When you use the GAP Framework it bridges the gap from stranger to buyer.

It consists of 3 types of content:

Growth Content = Know.
Authority Content = Trust.
Personal Content = Like.

1. Growth Content

Growth Content is when you create content about topics that are top of mind for your niche.

Since these topics are top of mind, it has a higher chance of getting promoted in the algorithm and attracting a wide audience.

This content includes:

Recent trends.
Worldwide events.
Popular figures in your industry.

Here’s an example of a Growth Ghost member creating Growth Content about a popular figure in his niche:

2. Authority Content

Authority Content shows your competence with your skill and builds trust.

This type of content includes:

Case studies.
Results and testimonials.
Tips, lessons, and step-by-step guides.

Here’s an example of an authority post on how I helped Taylin Simmonds scale to $40K/month with ghostwriting.

3. Personal Content

Personal Content builds an emotional connection with your audience and builds die-hard fans.

It’s what separates you from everyone else.

This content includes:

Your stories.
Your lifestyle.
Your worldviews.

Here’s an example of a Growth Ghost member creating Personal Content about the loss of her dog and what she learned from it.

Piecing It All Together

Put simply:

DMs are a great way to get clients…

Content is a great way to get clients…

But each on their own are only 1 piece of the puzzle.

Quality content + Quantity of DMs = Clients.

Now go out there and start getting the dolla dolla billz.

Your Canadian friend,

Dakota “Bridge The GAP” Robertson

P.S.

Our Growth Ghost member, Giovanni, starting following this strategy.

And within 48 hours?

Got his first ghostwriting lead for $3K/month.

If you wanna get paid to write online, click here.