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The 1 lesson I learned from living with Dan Koe and JK Molina
In this email, I'm gonna tell you the biggest lesson I learned from living with 2 of the biggest creators on Twitter. And how it'll change your view on failure.
In this email, I'm gonna tell you the biggest lesson I learned from living with 2 of the biggest creators on Twitter. And how it'll change your view on failure.
At the start of March of this year, I moved from cold-ass Canada to Texas. And for the 1st month here, I was living with JK Molina and Dan Koe from Twitter.
And if you don't know, these 2 dudes are some of the most well known names in online biz on Twitter. Even more important, they make a shit ton of money by pressing buttons on a computer like Grand Theft Auto cheat code.
But there's something interesting I noticed from observing both of them while living together...
Something 99% of people lack (myself included at times).
Although Dan and JK operate different businesses and tweet different content, they both possess 1 similar skill.
Quick execution of ideas.
An idea will pop into their head and they'll act on it quicker than a fat kid seeing carrot cake in the fridge at 1am in the morning.
For example: one day I was sitting on the couch with JK. Out of the blue, he had the idea to start a Twitter account dedicated to advertisements. 2 hours later, he had a profile set up and launched a few tweets. Today, 2 months later, that Twitter account is at 35,000 followers.

Or, take Dan for example: a few days ago, he had an idea to create a digital info product.
Later that day, this dude:
Built a website
Created the content
Made emails to promote it
And within 2 days, he launched it and had a ton of people signing up.
This is what separates the average from the great.
Speed of execution.
Both guys didn't sit around second guessing their ideas. They knew the only way to know if their ideas were any good, was to execute on them.
But this is more than skill.
It stems from a belief. A "fuck it" mentality. They're comfortable with "failure."
They don't come up with an idea and think "What if I fail?"
They're optimists. They think "What if I succeed?"
And that's the mindset I want you to adopt. What's the potential upside? It's a small reframe, but I'm telling you, this will lead to some of the best experiences of your life.
Post that personal story you're anxious you'll be judged for. Talk to that pretty girl (or handsome Chad) you're scared you'll be rejected by. Pursue that business you're scared might fail.
The goal isn't to win every time. It's to get comfortable with perceived failure.
You can get told "no" 99 times in a row, but it only takes 1 "yes" to change your life.
So, that's what I want to leave you with. Short n' sweet today. Hope y'all have a lovely Thursday filled with sunshine and rainbows.
Your Canadian friend,
Dakota Robertson
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